Mr. Jude Lander, former Director of Golf at Treasure Lake submitted the following comment to us regarding our editorial titled “Golf Pro Vamoose”. We feel it is important enough to warrant being our editorial for today. We thank Mr. Lander for his comments and hope that management realizes that sometimes the greenest grass is right under your feet.
As a PGA Golf Professional, a current resident since 1997 and a former Director of Golf at Treasure Lake I may be able to shed some light on this subject. Let me start off by saying the golf industry as a whole is struggling at the moment across the country BUT…Treasure Lake can and will continue to grow. Many factors play a role in golf being down:
1) Economics – people just don’t have the funds
(Rates and Membership structure must be consistent with your demographics)
2) Time – People do not have 4 ½ to 5 hours to play golf anymore
(Busy lifestyles, so this is where the PGA Professional has to be innovative and create programs to fit the patrons)
3) FUN – *this is the KEY…people play golf for fun (Have to make it fun for all skill levels and create “new golfers” which is bonus revenues and future of the club. How? Many ways, through instruction/lessons, programs, events that include social aspect as well, and MORE I could go on)
4) Innovative – This is where you keep things fresh. (PGA Professional must stay ahead of times with everything from Merchandise-Marketing Ideas-Golf in general and most of all realize PEOPLE/members change and you have to keep ahead…be flexible and willing to try new things – some fail and some stay strong…and a few of my implementations are still going strong at the Lake!)
5) Golf Courses – Gold & Silver are hands down best in the our area (WE MUST keep golf courses in A1 condition to stay competitive and on top. When your conditions deteriorate, the golf course in general will fail across the board. It affects all departments. Let me also state that Doug Adams and his crew do an amazing job…thank you)
Now back to the original golf pro “VAMOOSE” – I can not speak on why the recent pro left but 3 in 3 years does not look good for Treasure Lake. I will say that in the golf business there are many reasons for leaving such as a better opportunity somewhere else, not a good fit, location, simply don’t like it or family pressures. Numerous factors, BUT let us not put all blame on OMNI for these last pro’s departing. We all make mistakes and in the hiring process sometimes you miss and sometimes you hit a home run. We all have made mistakes but that is how you learn and GROW…move forward don’t focus on the negatives! Good people are hard to find and may be right under your nose.
Treasure Lake has everything it needs to be successful:
1) Outstanding Board of Directors who have a vision, intelligence and the desire to make this a wonderful place to live with keeping the amenities exceptional.
2) People of this community – We have the nicest people here in Treasure Lake who will continue to support the amenities and such but WE have to create an atmosphere that is family oriented and welcoming to newcomers. We have over 3500 homes here in Treasure Lake, which means we have a lot of people who need to be welcomed to the golf courses…the gold is sitting in our yard and we only have to figure out unique ways to mine it. We have the local surrounding community as well and drawing them into an atmosphere that is magnetic…it can be done with a clear vision and a strong passion!
3) Gold & Silver Courses – finest 36 holes in the area! PLUS the best-golfing members I have ever been around at any golf club in my life. They have passion and love for their golf courses like no other.
Treasure Lake’s next PGA Professional must have vision/passion/strong family values and a love for Treasure Lake. They must also have the tools to succeed: adequate staff and training (service is everything), support from management, resources, and “Target Marketing” is crucial.
Let me apologize for me going on and on about Treasure Lake but as you can see I have the vision, ideas, passion, and love for Treasure Lake.
Thanks for reading,
Jude Lander, PGA Professional
*A huge THANK YOU to anyone that worked for me while I was Director of Golf at Treasure Lake. I would love to name all the names but I think people are tired of reading my reply here but please realize that I treated all of you as my family and have the utmost respect for every one of you. Thanks again for your commitment to me and Treasure Lake.